Reasons to choose organic Edit
- Safety. Soil Association (UK)'s precautionary principle means that if there is any doubt about an ingredient - it is banned - so no parabens, no phthalates and no GM ingredients 
- Avoid irritation. Soil Association (UK) ban synthetic fragrances which have been found to cause on third of all cosmetic allergies and irritating foaming agents like sodium laureth sulphate.
- 'Cocktail effect'. Cut down on the products that you and your family use. Much of the concern is about the 'cocktail effect' of the chemicals in the different products that we use. Many women are using over 20 different products a day, bombarding themselves with hundreds of different chemicals.