- Only 10% of USA / UK consumers trust what companies and government tell them about global warming, Consumers also have little faith in religious figures, celebrities or the media to provide trustworthy information on climate change. They would rather seek advice from friends and family, environmental groups and scientists. June 18 
One size doesn't fit all when it comes to communicating sustainability, the resources below will help inform the development of your communications strategy.
- The rules of the game - A guide to communicating climate change, but the rules are particularly relevant to sustainability communications
- 'Communicating sustainability: how to produce effective public campaigns' is available as a download (PDF file, approx 2.6Mb) via the above link (scroll down to 3rd para) - An international guide to developing communications campaigns, with plenty of case studies and a model for developing a communications plan.
- ourcommunity.com.au - A very comprehensive Australian resource with templates, checklists and a lot of advice for marketing your community group